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The unspoken rule

That’s why you don’t come across many JVs between councils and developers that all sides would want to do again.

It’s time for a big idea

There are two main benefits that central government can offer housing: one is confidence, the second is advocacy.

Deliver on expectations

It would mean that affordable housing is a more desirable thing to deliver for developers.

Significant demand

Right in the middle of Covid we did an Instagram launch and personalised video tours. That scheme sold out in two weeks, and at the asking price.